Jim Goss is Senior Vice President of Creative Services, On-Air Promotions and Short Form Programming at the INSP-Inspiration Network. His distinguished career in the television industry includes 35 years at NBC including establishing the “Must See TV” campaign that launched NBC to #1. His creative expertise and leadership led to the creation of winning promotions for such classic comedies as Seinfeld, Frasier, Cosby, Cheers and Friends. His promotional campaigns also included NBC’s best dramas such as ER, Law & order, The A Team, Miami Vice, Baywatch, Highway to Heaven, St. Elsewhere, L.A. Law and others. He received his MFA in Directing from Florida State University and a Bachelor’s degree in Speech and Theatre from Missouri State University (formerly Southwest Missouri State University).